Sometimes you have to get into Recovery Mode on the Asus Zenfone Selfie to do a factory data reset, wipe cache partition or manually install an update. Here's how.
First, turn off your phone. Then press and hold the 'volume down' button and 'power' button together. As soon as the Asus logo appears, you can release the 'power' button. Hold the 'volume down' button for another 3 seconds and let go. You should be in Recovery Mode now.